By MATT BLOIS
Brentwood will get a new look for its 50th anniversary.
The city is planning on updating its seal and also wants to create a community logo, a logo for the 50th anniversary celebration, and a brand standards guide.
The city adopted the seal of Brentwood, England in 1969 when it first incorporated. The seal has changed colors over the years, but now the city wants to update it.
Brentwood is looking for a designer to redraw the current seal so that it will have a consistent, professional appearance across all city communications. That includes creating full color and single color versions that will work for a variety of uses.
In a request for proposals sent to designers, the city specified that the new seal will represent the city in traditional business, but acknowledged that is has limitations. Brentwood is also hoping to develop a more “marketing-friendly” logo to inspire more community pride.
As a part of the 50th anniversary celebrations, the city wants a special logo to commemorate the occasion. It will include the redesigned seal, and will be used throughout the anniversary events.
In addition, Brentwood also wants to develop a set of guidelines for its branding. Those guidelines would regulate what types of font the city would use and how to use the new logos.
The city sent out a request for proposals on May 18.