Chris Hasenbein will manage sales in North America at Digital Reasoning./ / Photo Digital Reasoning


The Franklin artificial intelligence company Digital Reasoning has hired Chris Hasenbein to manage sales in the Americas.

Digital Reasoning develops artificial intelligence that can analyze human communication. The company uses the technology to solve problems in the finance and healthcare industries. Law enforcement agencies also use the technology to examine data and identify threats.

Before coming to Digital Reasoning, Hasenbein led worldwide sales at several divisions of Micro Focus, a software company based in the United Kingdom.  He also previously managed sales for Hewlett Packard Enterprise.

At Digital Reasoning, Hasenbein will manage sales teams in the Americas to identify areas where the company can grow.

“This was an opportunity I simply couldn’t turn down,” Hasenbein said, according to a press release. “I’m thrilled to join such a disruptive company that’s driving real outcomes for customers.”

According to a press release, Digital Reasoning believes that companies in both the financial and health care industries are actively seeking new ways to improve their operations using artificial intelligence. It will be Hasenbein’s job to show how Digital Reasoning can help.